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This site states the following, "Ensure a Great Elk, Bear, Mule Deer Hunting Experience." We noticed that the web page also stated " With 100 Fair Chase Hunts at Our Big Game Hunting Outfitter." It also stated " Enjoy a one-of-a-kind outdoor experience by signing up for a thrilling, fully guided archery elk hunt. Big Timber Outfitters LLC is permitted to operate under a special use permit on the Salmon-Challis National Forest. Hunting is our expertise, Big Timber Outfitters is also your summer adventure getaway. Today at 208 756-1020 or 208 993-1688 in Salmon, Idaho." The header had archery elk as the highest ranking keyword. It was followed by bear hunting, mule deer hunting, and drop camps which isn't as ranked as highly as archery elk. The next words the site uses is hunting outfitter. elk hunt was also included and might not be understood by search crawlers.